Grain & Gram

Successful blogging relies on a set of conventions that limit its own potential. Frequent posting keeps readers interested but tends to discourage in-depth analysis. Cross-platform compatibility restricts layout design to single-column vertical scrolls. Font options are scant, low-resolution images reign and non-linear flairs are frowned upon.

All that is slowly changing, and web journalism is starting to look more like, well, journalism. These cautious baby steps towards a prettier Internet are arriving through the advent of Apple’s “apps,” which allow designers to work within the fixed canvas of an iPad screen, as well as boutique websites that shun daily RSS traffic and search engine optimization in favor of paced-out content that’s as well written as it is visually appealing. The transition is not without its pitfalls– emulating a newspaper layout can easily veer into the realm of tacky 1994 CD-ROM design. Grain & Gram is one of the few sites getting it right.

It’s a brand new “gentleman’s journal,” built around beautiful photo essays that focus on one man, his work, and his personal style. Combining elements of blogs like Backyard Bill and The Selby with the rare class of fashion magazines like Fantastic Man, Grain & Gram is a promising new entity both as a style blog and as a design inspriation. Breaking the rules and transcending them in the process, its in-depth portraits of contemporary men are supplanted with intimate interviews, side-column tangents, and gorgeous video content, like the clip below from their feature on scruffy motorcycle-riding printmaker Nick Sambrato.

One Response to “Grain & Gram”

  1. Patrick Stephenson July 13, 2010 at 3:45 pm #

    I like the writing, the photographs, and the layout, but the music in that video sort of drives me nuts. Would have loved to hear the sounds of the machines and a bit of his voice, or at least a sense of his environment, acoustically. Had to hit mute:) Aside from that, a very wonderful presentation.

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